Taking 6 new brands this month
Swiftmill

For Shopify brands on Meta

New ad angles every week. Tested in your account.

We turn what your customers (and your competitors' customers) actually say into buyer personas and angles, then ship fresh statics for every angle, every week. Then we read your results and make more of what wins.

Get 3 free ads for my store →

5 quick questions. If your store qualifies, we make 3 ads on 3 different angles and show them on a 15-min call.

New angles weekly 1:1 · 4:5 · 9:16 Your real product photos Every claim checked
Norda
3for2
Merino socks · All colours
Mix & match
Angle: The bundle
‹ NotesDone

Why I stopped buying 10-packs

  • Cotton 10-pack: €14, gone by March
  • 2× Norda: €38, still fine
Fewer socks. Better ones.
Angle: Cost per wear
“4 days hiking. Zero smell.”
★★★★★ from a real review
3 for
2
Angle: Hikers
Cotton
Norda
✕ Damp
✓ Dry
✕ Holes
✓ Tough heel
✕ Smells
✓ Fresh
Try a pair
Angle: Us vs cotton
Not your boots. Your socks.
Angle: Cold commute

The problem

More ads don't help if they all say the same thing.

01

You test designs, not ideas

New colours and layouts for the same message. Meta's Andromeda treats them as one ad and shows them to the same people.

02

Winners burn out, nothing's next

One ad carries the account for a month, then fades. By the time new creative arrives, you've lost two weeks.

03

Nobody reads the results

Whoever makes your ads never sees what spent. So the next batch is a guess, not a follow-up on what worked.

How we're different

The system finds the angles. A person signs them off.

Checked by a person

  • Every claim traced to a product fact or a real review
  • Brand-safety check on every new angle
  • You approve new angles before they go out
  • Your real product photos, checked by hand

Automated

  • Customer language from your reviews, competitors' Amazon reviews, Trustpilot and Reddit
  • Personas and angles updated every month
  • Fresh statics for every angle, every week
  • A style library of 50+ proven static layouts

Process

The weekly loop

Listen

We pull thousands of reviews, comments and threads about your product and your competitors', and collect the exact words buyers use.

Find the angles

We group those words into buyer personas and turn each one into angles: a specific reason for a specific person to buy. You approve the list.

Make the ads

Every angle gets statics in all four formats and all sizes, named so you can see the angle in Ads Manager and upload them straight away.

Read and double down

With read-only access to your ad account, we see which angles spend and convert. Next week's batch is 70% more of what works, 30% new angles.

What you get

Every angle, in every format

Each angle is made in the four static formats that win most often, so Meta gets ideas that really are different, not colour swaps.

Offer

Big numbers, bundles, codes, gift-with-purchase.

Comparison

Us vs them, old way vs new, before vs after.

Review-led

Product shot with a real customer quote as the headline.

Organic

Notes app, post-its, press, comment replies.

Your angle report

You see what's working, by angle

Every week you get a short report: which angles spend, which convert under your target, and what we're making next. This is what decides the next batch.

AngleSpend shareNext
HikersPersona: weekend hikers
42%
Scale
Cost per wearPersona: buy-it-once
27%
Scale
Us vs cottonPersona: switchers
18%
New hooks
The bundlePersona: gift buyers
9%
Retire
Cold commutePersona: city commuters
4%
Testing

Example with a fictional brand.

Pricing

Start small. Scale what works.

Monthly, cancel with 30 days' notice. Best fit for stores spending €5k+ a month on Meta.

Growth

€2,500/mo

For stores spending €5k–20k a month.

  • Personas + angle research, updated monthly
  • ~120 ads a month in weekly batches
  • ~6 new angles a month
  • Weekly angle report
Apply for Growth

Scale

€4,500/mo

For stores spending €20k+ a month.

  • Everything in Growth
  • ~250 ads a month
  • ~12 new angles a month
  • Monthly strategy call
Apply for Scale
Campaign Kit
Email heroes, popups and site banners for your best angle
+€690

FAQ

Questions brands ask

What's an angle?

A specific reason for a specific person to buy. "Socks that don't smell after a 4-day hike" for hikers is one angle. "Cheaper per wear than a 10-pack" for people tired of rebuying is another. Same product, different buyers, different ads.

Will AI mess up my products?

No. We use your real product photography and only use AI for layouts, backgrounds and copy variations. Every ad is checked by hand before delivery.

How do you make sure the claims are true?

Every claim in an ad has to trace back to your product information or a real customer quote. Anything we can't back up doesn't ship. For regulated categories like supplements or cosmetics, we stick to the claims you're allowed to make.

Do you run the ads too?

No. You or your agency run them. We ask for read-only access to your ad account so we can see which angles spend and make more of them. We can't change anything in your account.

We already have an agency. Does this still work?

Yes. We deliver to them each week, and they keep running your account. Most agencies are glad to have more creative than they can make in-house.

Is my store big enough?

It works best from about €5k a month in Meta spend, because Meta needs budget to test several angles at once. Below that, start with the pilot and run the best 10–20 ads.

What do you need from me?

Your store URL, product photos, brand guidelines if you have them, read-only ad account access, and 2–3 competitors. A 15-minute brief is enough.

How does payment work?

The pilot is paid upfront. Monthly plans are billed at the start of each month, and you can cancel with 30 days' notice.

Which languages?

English and German by default. Other EU languages on request.

Free samples

See 3 angles on your own store first

Answer 5 quick questions. If we're a fit, we make 3 ads for your store, each on a different angle, and walk you through them on a 15-min call. They're yours to keep.

Get 3 free ads for my store

We take 6 new brands a month. Takes about 60 seconds.

Check if my store qualifies →

Best fit: Shopify brands spending €5k+/month on Meta.

Get 3 free ads for my store →